Have you ever stumbled upon a website that was visually stimulating with content that was so interesting that you had to continue reading? While after reading you realize it’s a business located within miles of where you live and never knew it existed? Or, you searched online specifically for a product or service, clicked on their link and became disappointed at what you saw?
For the fist part of that question: A friend told me about a new restaurant that opened up in the town where I live. Being a person of curiosity, I typed in the name of the restaurant in the Google search bar and there it was. I must say the website is visually stunning, simple and to the point. A couple days later I found myself at that restaurant picking up an order that I had placed over the phone. I was glad to discover the food exceeded my expectations. Plus the website portrayed the quality of the product.
Weeks later, I was introduced to the person who designed the website for the restaurant. They were talking about how their team has been helping businesses over the past few years. Some of things they mentioned perked my curiosity, so after that meeting I went home and typed in “restaurants in(my town)”. Can you guess what I did not see? Hint: The restaurant my friend told me about. How can a team of people who claim to be the best in the area for helping businesses get discovered on the Internet miss the most important key element?
Here’s why content is so important.
There’s more to web design than cool graphics, pretty pictures, and a nice layout. You need to understand what goes on behind the scenes. Writing content may not be as fun as creating graphic design, but no one will be able to see your talented art skills, taste your great food, or learn more about your service if they can’t find you.
alt tags: An alt tag, also known as “alt attribute” and “alt description,” is an HTML attribute applied to image tags to provide a text alternative for search engines.
meta tags: A meta tag is an HTML tag containing information for search engines about a specific website. Meta tags contain keywords or phrases alerting search engines of a website’s content to be included in search results for users requesting related information.